Along with that were some pictures (which seem to have been taken down, although there were independently captured by at least two people.) As many have noted, the colors--purple and gray against a white background--bear an uncanny resemblance to the recently adopted asexual flag.
The matter has been much discussed after a thread about it was started on AVEN: Plan B ad - Offensive?. There have now been threads on Apositive about it, been subject of discussion and outrage on Tumbler, Twitter, and generally blogged about. A lot of people sent it letters and people are thinking about getting a conference call together to talk about what to do. Those who wrote in letters have gotten a response (it seems that everyone got the same email):
Thank you for reaching out to us about Teva Women’s Health “Get A Real Plan” YouTube campaign. We appreciate you bringing to our attention the unintended misrepresentation of the word “asexual” and want to alert you that new content is being developed that will address your concern. It was never our intention to offend any individual or community of individuals. The purpose of the campaign is to educate viewers about what can be done after an act of unprotected sex or contraceptive failure. We believe that contraception is a serious topic and want to ensure that women have the facts they need about emergency contraception, as not all options are the same.
Again, thanks for bringing this to our attention - we should have the updated video posted very soon.
Just before someone posted one of these letters, I was doing some research on the word "asexual" and was then about the look into "asocial" on the The Corpus of Historical American English, and discovered a passage from the novel Big Sur by Jack Kerouac, published in the early 1960s. It is written in first person, from the perspective of a character who has had a fair amount of wine and wonders if they have been drugged as well:
Romana is handing me a bite and I take it from her big brown hands and chew... She's wearing purple panties and purple bras, nothing else, just for fun, Dave's slappin her on the can joyfully as he cooks the supper, it's some big erotic natural thing to do for Romana, she believes in showing her beautiful big body anyway - In fact at one point when Billie's up leaning over a chair Dave goes behind Billie and playfully touches her and winks at me, but I'm not of all this like a moron and we could all be having fun such as soldiers dream the day away imagining, dammit - But the venoms in the blood are asexual as well as asocial and a-everything -Billie's so nice and thin, like I'm used to Romana maybe I should switch around here for variety, " says Dave
It would seem very curious that a cultural reference to a 1960s novel would be used in an advertisement aimed at teens and twenty-somethings, and yet this appears to be what is going on here. No doubt, we haven't heard the last of this recent episode, but as I stated in the title of this post...now things are getting weird.