It was an interesting article that I would definitely encouraged readers to take a look at. Here's my favorite part:
Brotto knows too that there are sexologists who maintain that desire by any definition — whether the sheer lust Basson minimizes or the responsive variety she trumpets — is almost entirely a cultural invention rather than a biological reality; that it has been made to seem essential by the sex scenes in movies and the advice columns in magazines; and that it is best deleted from the D.S.M. Leonore Tiefer, a professor in the psychiatry department at New York University and the author of a collection of essays titled “Sex Is Not a Natural Act,” argues that the contrivance is compounded by the pharmaceutical industry, which offers research money to sexologists who find ways, no matter if unconsciously, to inflate hugely the numbers of women suffering from an already-fictive condition — a disorder that the drug companies intend to cure. High numbers help to increase awareness, which stokes demand. To what extent this theory represents truth, as opposed to being merely plausible, is hard to sort out.
I wouldn't exactly endorse the claim that lust is a cultural invention without qualification--like many claims about this or that being "social constructs" (whatever that means), the statement seems to conflate "the sheer biological/psychological fact of the experience of lust" one the one hand, and "the conceptualization of lust and corresponding beliefs" on the other. (The former, presumably is rather biologically rooted; the later much less so, except to the extent to which all human conceptualizations of anything are rooted in general abilities of reasoning, conceptualization, thinking etc. based on how human brains work.)
Other than that, I'm generally inclined to agree. (Although, the facts are somewhat more complicated in the sense that the medicalization of low sexual desire considerably preceded the release of Viagra, which is when, according to Tiefer's analysis, the pharmacuticals realized just how much money they could make were they ever to invent "the pink pill.")